What Are Tracking Technologies Anyway?

Small pieces of data that websites store on your device. They help sites remember who you are between visits and track how people move around online. Most folks call them all "cookies" but there are actually a few different types at play here.

When you visit mindfluxe.com, we place certain tracking files on your browser. Some stick around for years, others disappear the moment you close your tab. Each serves a different purpose in keeping the site functional or helping us improve what we offer.

Think of these as small helpers. They make sure you don't have to log in every single time you come back, remember what you were looking at, and help us figure out which features people actually use versus which ones sit ignored.

Types of Tracking We Use

Essential Tracking (The Non-Negotiables)

These keep the site working. Without them, basic features like logging in, navigating between pages, or accessing secure areas simply won't function. They're temporary and disappear once your session ends.

Functional Tracking (Making Life Easier)

These remember your preferences. Language settings, display options, regional choices. They're not critical for the site to operate, but they make your experience more personal. Turning these off means you'll need to reset your preferences each visit.

Analytical Tracking (How We Learn)

We track how visitors interact with our financial modeling tools. Which scenarios get built most often? Where do people get stuck? What features go unused? This data helps us refine the interface and add capabilities that actually matter to users.

All analytical data gets aggregated. We're looking at patterns across hundreds of sessions, not stalking individual users. The insights help us prioritize development work and fix usability issues before they become widespread frustrations.

Marketing Tracking (Where It Gets Commercial)

These track you across different sites to build profiles for targeted advertising. We use some marketing pixels to measure campaign effectiveness and understand which channels bring engaged users. If you reject these, you'll still see ads elsewhere online but they won't be based on your activity here.

Specific Tracking Technologies on MindFluxe

Beyond traditional browser storage, we also use local storage for saving draft scenarios and pixel tags to measure email campaign engagement. These work differently than standard tracking but serve similar purposes.

Third-Party Tracking (Not Just Us)

We work with several external services that place their own tracking on our site. Analytics platforms, payment processors, support chat systems. Each has its own data collection methods and policies.

Google Analytics helps us understand traffic patterns. Stripe processes payments securely. Intercom powers our support chat. Each of these services operates independently and maintains separate privacy practices. When you visit mindfluxe.com, you're also interacting with their systems.

We can't control what these third parties do with collected data beyond our direct business relationship. They each have published policies explaining their practices. We've chosen partners who take privacy seriously, but you should know multiple entities are involved in data collection here.

Managing Your Tracking Preferences

You've got several options for controlling what gets tracked. The button above lets you reject everything except essential functionality. That preference gets saved locally so we remember your choice on future visits.

For more granular control, your browser settings let you block or delete tracking data directly. Every major browser handles this differently, but they all provide some level of user control over stored data.

Browser extensions like uBlock Origin, Privacy Badger, or Ghostery can block tracking automatically. Just know that aggressive blocking sometimes breaks site functionality. If something stops working after installing a blocker, that's probably why.

How Long We Keep Tracking Data

Different data types have different retention periods. Session data disappears immediately when you close your browser. Analytical data gets aggregated after 90 days and individual session details are purged. Marketing attribution data persists for 30 days to measure campaign effectiveness.

Functional preferences can stick around for up to two years since there's no reason to delete them unless you explicitly clear your browser data. These help us recognize returning users and restore their customized experience.

We periodically review stored tracking data and purge anything no longer serving a clear business purpose. There's no point hoarding old analytical data that won't inform current decisions, so we clean house regularly.

Changes to Our Tracking Practices

We update these practices occasionally as our needs evolve or regulations change. When we make significant modifications to what we track or how we use that data, we'll update this page and adjust the "Last Updated" date at the top.

Major changes might trigger a notification banner on your next visit. Minor clarifications or additions probably won't. We recommend checking back here periodically if you're concerned about tracking practices, especially after you notice site functionality changes.